Founding Partner
to Startups

DESIGN PARTNER TO STARTUPS

FOUNDING DESIGNER

Design & Startups

Design & Startups

I'm a designer & founding partner to startups. I work closely with founders helping them turn their vision into reality.
About
Jonathan is the Founding Designer of ThoughtSpot, a $4.2B unicorn currently disrupting the analytics space.

He's currently bootstrapping a new AI startup as its Head of Design.
Jonathan loves to partner with visionaries helping them get their venture off the ground with design excellence.

He has been based in Silicon Valley for almost 10 years and has helped bootstrap various unicorns, one as a founding member and two as a contributor: ThoughtSpot, Mux and Tekion.

He has also helped at seed stage SuperHuman (now at series C), NetSpring (founding designer, now in series A) and Proxy (series B).

Lastly he also contributed to Credit Karma (acquired by Intuit), Ueno (acquired by Twitter) as well as Fortune 500's such as Apple, Samsung, Facebook and Uber.
Jonathan is currently Founding Head of Design of an AI startup, currently in stealth.

He's always open to new opportunities, if you have a great idea in need of great design, he will be able to help. For inquiries please use this form.

Originally from Switzerland, he is currently based in San Francisco, California. During his free time, he likes to experiment with various creative mediums. Lately he's been playing around with 3D and lettering.

When he's not creating, you can find him either bugging these two, watching sci-fi, checking coffee-shops or spending some time in nature.
Jonathan is a designer working with early stage startups.
I'm Jonathan, a designer advising & investing in early stage startups.
I'm a founding member of 3 startups, one of which, ThoughtSpot, is said to IPO soon.

Over the last 10 years I also got to contribute early on to the likes of Tekion, Mux, SuperHuman, Proxy, NetSpring and Credit Karma— of which two are today unicorns and one got acquired.

I'm currently building fennel.ai with an ex-Facebook/Google team with the mission to enable all the companies in the world to harness the power of AI/ML.
Last on the contributions front, I'm also an ex-Facebook, where as a Lead IC I got to help ship its first global payment service to compete with Apple Pay and such.

I'm originally from Switzerland, I have been based in Silicon Valley for about 10 years.

Outside of my day to day work with Fennel, I'm angel investing and advising startups. If you're looking for some funds and/or design help to get your venture off the ground you can reach out here.
I'm a founding member of 3 startups, one of which, ThoughtSpot, is said to IPO soon.

I'm also an ex-Facebook, where I got to help ship its first global payment service to compete with Apple Pay and such.

I'm always open to great opportunities, if you interested you can reach out here.

Thanks for stopping by!
ABOUT
Hey there, welcome to my little corner of the Internet!

This is where I'm supposed to tell you more about me so here goes:

I was an early employee (11th) and founding designer of ThoughtSpot, a $4.2B company currently making strides in the business intelligence space and — words on the streets — soon to IPO.

Since then I have been working on a bunch of different problems with companies of all sorts and sizes. From the design agency ueno, where I got to help seed stage startups like Tekion and Mux — both today unicorns — to Facebook, where I got to help ship its first global payment service to compete with Apple Pay and such.

I most recently helped launch NetSpring as employee #7 and founding designer. It is currently in Series A with a total funding of $17.7M and already counting multiple Fortune 500 customers using our product to help them run some of their critical missions. So you may hear more about them in the future.

I'm currently tipping my toes into the AI/ML space as employee #5 and founding designer of another startup, likely to launch sometime in 2013.

I also enjoy doing more experimental work during my free time, you can check some of my latest here.

When I'm not designing, you can either find me spending (probably a bit too much) time on Twitter or watching the latest cool tv show. My last favorite was Severance on Apple+.

I'm always open to a great opportunity so if you're looking for a design partner, you can reach out here.

Thanks for stopping by!

SUMMARY

FOUNDING TEAM
FOUNDING DESIGNER
1
THOUGHTSPOT
Unicorn
2
Credit Karma
Acquired
+
Lead IC on the 0 to 1 of Credit Karma Tax. CK got later on acquired by Intuit, owner of TurboTax, the industry leader.
3
Mux
Unicorn
+
Lead IC on the first version of their website at seed stage. Worth today over $1B.
4
Tekion
Unicorn
+
IC at seed stage, helped shape the first version of their product working with their in-house designer. Worth today $3.5B.
5
SuperHuman
$825M
+
IC at seed stage, helped shape the first version of their product. Worth today $825M.
6
Proxy
>$100M
+
Lead IC at seed stage, led the launch of the first version of their website. Worth today >$100M.
2
TYPEFACE AI
Unicorn
3
NETSPRING
ACQUIRED
4
FENNEL AI
SEED
EARLY CONTRIBUTOR
early DESIGN IC
9
Revefi
SEED
+
IC on their stealth website.

Jonathan did an outstanding job coming up with the foundation of ThoughtSpot's product and brand.

Ajeet Singh
2x Unicorn Founder | Co-founder and Executive Chairman at ThoughtSpot

EARLY CONTRIBUTOR
FOUNDING DESIGNER
1
ThoughtSpot
Unicorn
+
Employee #11 and founding designer. Total raised of $663.7M and worth $4.2B.
5
CREDIT KARMA
Acquired
6
MUX
Unicorn
7
TEKION
Unicorn
8
UENO
ACQUIRED
9
SUPERHUMAN
$825M
10
PROXY
>$100M
7
NetSpring
Series a
+
Employee #7, and founding designer. In series A with a total raised of $17.7M and counting multiple Fortune 500 customers.
8
Fennel AI
SEED
+
Employee #6, founding head of design. Currently in stealth.
EARLY CONTRIBUTOR
early DESIGN IC
9
Revefi
SEED
10
FlexDesk
PRE-SEED

Jonathan works at break neck speed and everything I ever saw from him was super high quality. Plus he’s just a dream to collaborate with.

Joshua Taylor
Head of Design, Solana | Ex Design Director Credit Karma, Evernote

ALSO
DESIGNED
FOR F500's
11
FACEBOOK
Acquired
12
SAMSUNG
Unicorn
13
APPLE
$825M
14
UBER
Unicorn
14
First Round
Unicorn
+
Lead IC on the 2016 State of the Startups report, featured on TechCrunch, Business Insider and more.
15
Norman Thavaud
Unicorn
+
Designed the v1 of this French YouTuber (12M followers) mobile application with direct feedback and collaboration with him.
16
Ueno
Acquired
+
Lead IC on several projects for startups and Fortune 500's. Most notable one was for Facebook, managed by Dantley Davis who years later led the design agency acquisition by Twitter.
17
Snowman
$825M
+
Helped bootstrap this 2x Apple Design awarded development studio by developing its first two iOS apps, Checkmark and Circles.
...
10+ more
$825M
+
Helped bootstrap this 2x Apple Design awarded development studio by developing its first two iOS apps, Checkmark and Circles.

Jonathan and I partnered on a high-profile launch at Facebook, where he was instrumental to its success.

Lucy Wilson
Product Design Manager at Facebook

And
others
10
Facebook
Acquired
+
Lead IC on the 0 to 1 of their payment service brand and checkout experience, launched globally.
11
Samsung
Unicorn
+
Lead IC on the initial phase of one of their consumer products.
12
Apple
$825M
+
Individual contributor on one of their b2b platforms.
13
Uber
Unicorn
+
Individual contributor on their design system platform.
13
Ueno
Acquired
15
FIRST ROUND
Unicorn
16
NORMAN THAVAUD
Unicorn
17
SNOWMAN
$825M
10+
10+ MORE
$825M
+

Not only are his development skills incredible, but Jonathan is also a great designer.

Ryan Cash
2x Apple Design Award winner | Founder of Snowman

early IC
early CONTRIBUTor
Credit Karma
Acquired
+
Lead IC on the 0 to 1 of Credit Karma Tax. Credit Karma got acquired by Intuit, owner of TurboTax, the industry leader.
Tekion
Unicorn
+
IC at seed stage, helped shape the first version of their product working with their in-house designer. Worth today $3.5B.
Mux
Unicorn
+
Lead IC on the first version of their website at seed stage. Worth today over $1B.
SuperHuman
$825M
+
IC at seed stage, helped shape the first version of their product. Worth today $825M.
Proxy
>$100M
+
Lead IC at seed stage, led the launch of the first version of their website. Worth today >$100M.
F500's
Facebook
Acquired
+
Lead IC on the 0 to 1 of their payment service brand and checkout experience, launched globally.
Samsung
Unicorn
+
Lead IC on the initial phase of one of their consumer products.
Apple
$825M
+
Individual contributor on one of their b2b platforms.
Uber
Unicorn
+
Individual contributor on their design system platform.
how i may
help you
1
DESIGN PARTNER
Acquired
2
Branding
Unicorn
+
Lead IC on the initial phase of one of their consumer products.
3
Marketing
$825M
+
Individual contributor on one of their b2b platforms.
2
ADVISOR
$825M
3
Angel Investor
$825M
4
Mentor
$825M
Contact

Jonathan’s passion for design excellence shines through in his work. His head and heart work in harmony to create the best outcomes for all.

Irene Au
Design Partner at Koshla Ventures | Ex Head of Design at Google | Ex Yahoo, NetScape

At Scale
Meta
Lead IC on the 0 to 1 of Meta's first payment service.
Samsung
Lead IC on the 0 to 1 of a consumer web platform.
Apple
IC on a web platform.
Uber
IC of an internal portal.
other
First Round
Set the creative direction of the State of the Startups yearly report for First Round, featured on TechCrunch, Business Insider and more.
Ueno
ACQUIRED
IC to Ueno’s key account managed by Dantley Davis who later led the design agency acquisition by Twitter. Also contributed to a dozen of projects for early-stage startups and Fortune 500 companies.
PATENTS
Search Engine for Information Retrieval System
Designed the first version of the search engine interface for ThoughtSpot.
Token based dynamic data indexing with integrated security
Designed the first version of the token based dynamic data indexing interface for ThoughtSpot.
FEATURES
The Webby Awards
Nominated in the Data Management category for NetSpring.
The Webby Awards
Honorable mention in the best homepage category for NetSpring's website along Square and Google.
TechCrunch
First Round State of Startups featured.
Business Insider
First Round State of Startups featured.
Dribbble Interview
Interviewed & featured on Dribbble.com.
The Webby Awards
Nominated in the Best Corporate Website category for ThoughtSpot.
Abduzeedo
Featured on Abduzeedo for ThoughtSpot.
App of the Day
Checkmark iOS app featured App of the Day multiple times on the App Store.
The Next Web
Circles iOS game featured on The Next Web.
WIRED
Checkmark iOS app featured in wired.
LeMatin
Interviewed in a Swiss newspaper.
About
Jonathan is the Founding Designer of ThoughtSpot, a $4.2B unicorn currently disrupting the analytics space.

He's currently bootstrapping a new AI startup as its Head of Design.
Jonathan loves to partner with visionaries helping them get their venture off the ground with design excellence.

He has been based in Silicon Valley for almost 10 years and has helped bootstrap various unicorns, one as a founding member and two as a contributor: ThoughtSpot, Mux and Tekion.

He has also helped at seed stage SuperHuman (now at series C), NetSpring (founding designer, now in series A) and Proxy (series B).

Lastly he also contributed to Credit Karma (acquired by Intuit), Ueno (acquired by Twitter) as well as Fortune 500's such as Apple, Samsung, Facebook and Uber.
Jonathan is currently Founding Head of Design of an AI startup, currently in stealth.

He's always open to new opportunities, if you have a great idea in need of great design, he will be able to help. For inquiries please use this form.

Originally from Switzerland, he is currently based in San Francisco, California. During his free time, he likes to experiment with various creative mediums. Lately he's been playing around with 3D and lettering.

When he's not creating, you can find him either bugging these two, watching sci-fi, checking coffee-shops or spending some time in nature.
Bio
Jonathan loves to partner with visionaries helping them get their venture off the ground with design excellence.

He has been based in Silicon Valley for almost 10 years and has helped bootstrap various unicorns, one as a founding member and two as a contributor: ThoughtSpot, Mux and Tekion.

He has also helped at seed stage SuperHuman (now at series C), NetSpring (founding member, now in series A) and Proxy (series B).

Lastly he also contributed to Credit Karma (acquired by Intuit), Ueno (acquired by Twitter) as well as Fortune 500's such as Apple, Samsung, Facebook and Uber.
Jonathan is currently Founding Head of Design of an AI startup, currently in stealth.

He's also an angel investor and advisor. If you have a great idea in need of funds and/or great design, he will be able to help. For inquiries please use this form.

Originally from Switzerland, he is currently based in Seattle, Washington. During his free time, he likes to experiment with various mediums. Lately he's been playing around with 3D and lettering.

When he's not creating, you can find him either bugging these two, still processing Severance, checking local coffee-shops or spending some time in nature.

TESTIMONIALS

Jonathan’s passion for design excellenceshines through in his work.
Jonathan and I partnered on the very first versions of ThoughtSpot and he helped us come up with a great product in record time.
Jonathan’s passion for design excellence shines through in his work. His head and heart work in harmony to create the best outcomes for all.
Jonathan works at break neck speed and everything I ever saw from him was super high quality. Plus he’s just a dream to collaborate with.
Jonathan and I partnered on a high-profile launch at Facebook, where he was instrumental to its success.
Jonathan is an exceptional designer and a fantastic collaborator.
Not only are his development skills incredible, but Jonathan is also a great designer.

Shailesh Chauhan

Founding PM, ThoughtSpot | Ex Uber, Amazon

Jonathan and I partnered on the very first versions of ThoughtSpot and he helped us come up with a great product in record time.

Irene Au

Design Partner at Koshla Ventures,

Ex Head of design at Google | Ex Yahoo, NetScape

Jonathan’s passion for design excellence shines through in his work. His head and heart work in harmony to create the best outcomes for all.

Joshua Taylor

Head of Design, Solana | Ex Design Director Credit Karma, Evernote

Jonathan works at break neck speed and everything I ever saw from him was super high quality. Plus he’s just a dream to collaborate with.

Lucy Wilson

Product Design Manager at Facebook

Jonathan and I partnered on a high-profile launch at Facebook, where he was instrumental to its success.

Haraldur Thorleifsson

Design Director, Twitter

<br/>Previously Founder and CEO, ueno.

Jonathan is an exceptional designer and a fantastic collaborator.

Ryan Cash

2x annual Apple Design Award winner |

Founder at Snowman

Not only are his development skills incredible, but Jonathan is also a great designer.

Irene Au

Design Partner at Koshla Ventures,
Previously Head of design at Google
Jonathan’s passion for design excellenceshines through in his work.

Ajeet Singh

Co-Founder and Executive Chairman ThoughtSpot
He did an outstanding job coming up with our design foundation.

Lucy Wilson

Product Design Manager at Facebook
He did an outstanding job coming up with our design foundation.

Haraldur Thorleifsson

Design Director, Twitter
Previously Founder and CEO, ueno.
Jonathan is an exceptional designer and a fantastic collaborator.

Shikhar Agarwal

Co-founder and CTO, Spotnana
Founding Engineer, ThoughtSpot
Jonathan is the best designer that I have ever met.

Joshua Taylor

Head of Design, Solana
Jonathan is a dream to collaborate with.

VALUES

Values &
Principles

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wfh

CLIENTS

From Fortune 500 toEarly Stage Startups