InI'm a founding member of 3 startups, one of which,
ThoughtSpot, is said to IPO soon.
InOne of the many hikes back in Switzerland near my hometown
InI'm an entrepreneur/designer with experience across product, marketing and engineering.
I was most notably part of the founding team of ThoughtSpot, an unicorn currently disrupting the business intelligence space and
said soon to IPO.
I'm originally from Switzerland and spent about 10 years in Silicon Valley.
I'm currently residing in the beautiful city of Seattle, WA.
As for my career journey, I started as a freelance designer & developer back in Switzerland in 2012 after getting my BA in Business Information Technology.
InOne of the many hikes back in Switzerland near my hometown
InAbout a year into it I had helped bootstrap the (now 2x Apple Design awarded) indie dev studio
Snowman as its first and sole developer by building from scratch their first iOS app, Checkmark. The app got featured in WIRED, TechCrunch, the App Store and some other online publications.
InTechCrunch coverage of Checkmark (2012)
InAfter Checkmark, I subsequently helped them build their 2nd app, a minimalistic Simon Says spinoff named Circles, with part of the profits going to Alzheimer's research. The game got also heavily featured online.
InTheNextWeb coverage of Circles (2013)
InWhile I was developing Checkmark and Circles, I was also designing all sorts of applications and websites and
sharing some of it online.
One of my breakthrough design projects was to get to design the very first mobile application for Norman Thavaud, a French YouTuber with today over 12M followers working directly with him.
InNorman Thavaud's announcement of the v1 of his application that I designed (2012).
InMy design work was getting noticed with my Dribbble followers count increasing quickly. This led to Ajeet Singh, co-founder and CEO of ThoughtSpot, who was looking for their founding designer to contact me.
After a round of interviews and some immigration paperwork, I decided to take a leap of faith and fly to the US in January 2013 to join ThoughtSpot as their hire #5 and first designer.
InSome of the ThoughtSpot founding team during one of our very first potlucks at our office in Redwood City, CA (2013).
InI spent about 3 years and half at ThoughSpot working closely with Ajeet and the founding team building the product, brand and marketing design from scratch.
During that time we got a Webby Awards Honoree mention for our launch website, saw the company grow from about 10 people to over 100, get Fortune 500's to use our product and raise an oversubscribed Series B round from Koshla Ventures.
InForbes coverage of our launch announcing our oversubscribed $30M Series B led by Koshla Ventures with Keith Rabois joining our board (2013).
InTo date ThoughtSpot has raised a total of $663.7M with $4.2B valuation and counts today 4 Fortune 5 customers. It has been said to
potentially IPO sometime soon.
In 2016, after my time at ThoughtSpot I wanted to solidify my early-stage experience by working with various early-stage startups.
This led me to contribute at seed stage to the likes of Tekion, Mux, SuperHuman and Proxy — of which two are today unicorns.
InTechCrunch coverage about Proxy (2016) right after I helped them launch the very first version of their website along with a refresh of their iOS app.
InLast but not least on my startup contributions list, as the lead designer on the project I also got to help Credit Karma successfully launch their Tax product in 2017 which subsequently led them to get acquired in 2020 by Intuit, owner of TurboTax, the industry leader.
Because of anti-trust concerns the DOJ required Intuit to not acquire CK Tax, which led Square to acquire it instead.
InSquare announcement of Credit Karma Tax acquisition (2020).
InWhile working with so many early-stage startups felt creatively rewarding, another goal of mine at the time was to complement my skill set by also working at a bigger scale.
This led me to work with various Fortune 500's on 0 to 1 projects. I got to help Samsung figure out the design foundation of a consumer product as well as Apple to wrap up a B2B project. Both are under NDA's but I'm happy to share more details if needed.
But the most high-profile one was the global launch of Facebook's payment service to compete with Apple Pay and such. This was one of the most intricate projects I ever worked on: it required working with various teams and stakeholders across the company as this was the very first cross-platform (IG, FB app, What'sApp and Messenger) service to be shipped at scale.
InTechCrunch coverage about our Facebook Pay launch (2019)
InAfter our launch, while at Facebook I was starting to miss the tribulations of building a startup from scratch.
That's when Vijay Ganesan, ThoughtSpot co-founder, reached out to me. He was aiming to build another unicorn and looking for their founding designer.
Having worked with him in the early days at ThoughtSpot, without hesitation I left Facebook and joined NetSpring. We got to work building the product, brand and marketing from scratch for about 2 years. We
launched the company while announcing our series A in December 2021.
InAfter our launch, while at Facebook I was starting to feel stuck creatively and missed some variety in my day-to-day work.
This let me to quit and subsequently work with various startups and entrepreneurs since then.
I've most recently been helping bootstrap a new startup in the Gen AI space. I'll be sharing more details about it soon.
In the meantime, if you're curious about my process or just wanting to say hello, feel free to reach out, always happy to connect.
InBloomberg coverage of NetSpring's launch (2021)
InOver these first 10 years of career learnings and experiments I started to realized that my sweet spot — what challenges me the most, what I enjoy the most creatively and where I believe I bring the most value — is to partner with founders early on helping them build new category defining solutions in the enterprise space.
I believe that my unique skillset across design, product, marketing and engineering let me help them realize their vision quickly.
To quote one of NetSpring's co-founders:
InBadge picture for when I left Facebook (2020).
Abhishek Rai
Co-founder NetSpring
Co-founder ThoughtSpot
InIn 2022 I couldn't pass the opportunity to work with
Fennel AI as its Founding Head of Design. The company is in seed, backed by the co-founders of 3 unicorns: Confluent, Quora and ThoughtSpot. A lot of what I worked on there is not public just yet.
Fennel AI was my 3rd run at the zero to one after ThoughtSpot and NetSpring.
I'm now working on a 4th startup as a founding member.
It is currently in stealth, feel free to follow me on
Twitter for future updates on our progress.
Do you need some help with your startup? Don't be shy, reach out.
InHey there, I'm a self-taught designer with a background in software development.
I'm originally from Switzerland and was based in Silicon Valley for about 10 years.
I'm currently residing in the beautiful Seattle, WA.
As for my career journey, I started as a freelance designer/developer back in Switzerland in 2012 after getting my BA in Business Information Technology.
About a year into it I had helped bootstrap the (now 2x Apple Design awarded) indie development studio
Snowman as its first developer by building from scratch their first iOS app, Checkmark. The app got featured in WIRED, the App Store and various online publications. I subsequently helped them build their 2nd app Circles also heavily featured online.
At the time I was also working on design projects and
posting my work online. It got the attention of Ajeet Singh, co-founder and CEO of ThoughtSpot, who was looking for their founding designer. This led me to move to the US in 2013 to join them and build the company from scratch.
To date ThoughtSpot has raised a total of $663.7M with $4.2B valuation and counts today 4 Fortune 5 customers. It has been said to
potentially IPO sometime soon.
In 2016, after my time at ThoughtSpot I wanted to solidify my early-stage experience by working with various early-stage startups.
This led me to contribute at seed stage to the likes of Tekion, Mux, SuperHuman and Proxy — of which two are today unicorns. I also got to help Credit Karma successfully launch their Tax product which subsequently led them to get acquired in 2020 by Intuit, the owner of TurboTax, the industry leader.
Another goal of mine at the time was to complement my skill set by also working at a bigger scale.
This led me to work with various Fortune 500's on 0 to 1 projects. The most high-profile one was the global launch of Facebook's payment service to compete with Apple Pay and such. But I also got to help Samsung figure out the design foundation of a consumer product and Apple to wrap up a B2B project.
In early 2020, while at Facebook I was missing the joys and tribulations of building a company from scratch.
That's when Vijay Ganesan, ThoughtSpot co-founder, reached out to me. He was aiming to build another unicorn and looking for their founding designer.
Without hesitation I left Facebook and joined NetSpring. We got to work building the product from scratch for about 2 years. We
launched the company while announcing our series A with a total raised of $17.7M.
Over these first 10 years of career learnings and experiments I started to realized that my sweet spot — what I enjoy the most creatively an
d where I believe I bring the most value — is to partner with founders very early on helping them build their company from scratch.
To quote NetSpring's co-founder: "The number of people of Jonathan's caliber and capability in the industry could be counted on finger tips. That's primarily because his skill set and experience goes wide and deep across design, product, marketing, and engineering."
As for today, I most recently joined another early-stage startup
Fennel AI to build their design function from scratch. This is my 3rd run at building a company from zero after ThoughtSpot and NetSpring. I'm pretty excited as we have gathered a very strong founding team of Facebook/Google alumni and are backed by the co-founders of 3 unicorns: Confluent, Quora and ThoughtSpot.
Expect some updates soon!
In the meantime if you're looking for a design partner/advisor to help you out with your design needs, I have some capacity during my personal time, so please feel free to reach out.
I'm a designer & founding partner to startups. I work closely with founders helping them turn their vision into reality.
Jonathan is the Founding Designer of
ThoughtSpot, a $4.2B unicorn currently disrupting the analytics space.
He's currently bootstrapping a new
AI startup as its Head of Design.
Jonathan loves to partner with visionaries helping them get their venture off the ground with design excellence.
He has been based in Silicon Valley for almost 10 years and has helped bootstrap various unicorns, one as a founding member and two as a contributor: ThoughtSpot, Mux and Tekion.
He has also helped at seed stage SuperHuman (now at series C), NetSpring (founding designer, now in series A) and Proxy (series B).
Lastly he also contributed to Credit Karma (acquired by Intuit), Ueno (acquired by Twitter) as well as Fortune 500's such as Apple, Samsung, Facebook and Uber.
Jonathan is currently Founding Head of Design of an AI startup, currently in stealth.
He's always open to new opportunities, if you have a great idea in need of great design, he will be able to help. For inquiries please use
this form.
Originally from Switzerland, he is currently based in San Francisco, California. During his free time, he likes to experiment with various creative mediums. Lately he's been
playing around with 3D and lettering.
When he's not creating, you can find him either bugging
these two, watching sci-fi, checking coffee-shops or spending some time in nature.
Jonathan is a designer working with early stage startups.
I'm Jonathan, a designer advising & investing in early stage startups.
I'm a founding member of 3 startups, one of which,
ThoughtSpot, is said to IPO soon.
Over the last 10 years I also got to contribute early on to the likes of Tekion, Mux, SuperHuman, Proxy, NetSpring and Credit Karma— of which two are today unicorns and one got acquired.
I'm currently building
fennel.ai with an ex-Facebook/Google team with the mission to enable all the companies in the world to harness the power of AI/ML.
Last on the contributions front, I'm also an ex-Facebook, where as a Lead IC I got to help ship its first global payment service to compete with Apple Pay and such.
I'm originally from Switzerland, I have been based in Silicon Valley for about 10 years.
Outside of my day to day work with Fennel, I'm angel investing and advising startups. If you're looking for some funds and/or design help to get your venture off the ground you can reach out
here.
I'm a founding member of 3 startups, one of which,
ThoughtSpot, is said to IPO soon.
I'm also an ex-Facebook, where I got to help ship its first global payment service to compete with Apple Pay and such.
I'm always open to great opportunities, if you interested you can reach out
here.
Thanks for stopping by!
Hey there, welcome to my little corner of the Internet!
This is where I'm supposed to tell you more about me so here goes:
I was an early employee (11th) and founding designer of
ThoughtSpot, a $4.2B company currently making strides in the business intelligence space and — words on the streets — soon to IPO.
Since then I have been working on a bunch of different problems with companies of all sorts and sizes. From the design agency ueno, where I got to help seed stage startups like Tekion and Mux — both today unicorns — to Facebook, where I got to help ship its first global payment service to compete with Apple Pay and such.
I most recently helped launch
NetSpring as employee #7 and founding designer. It is currently in Series A with a total funding of $17.7M and already counting multiple Fortune 500 customers using our product to help them run some of their critical missions. So you may hear more about them in the future.
I'm currently tipping my toes into the AI/ML space as employee #5 and founding designer of another startup, likely to launch sometime in 2013.
I also enjoy doing more experimental work during my free time, you can check some of my latest
here.
When I'm not designing, you can either find me spending (probably a bit too much) time on Twitter or watching the latest cool tv show. My last favorite was Severance on Apple+.
I'm always open to a great opportunity so if you're looking for a design partner, you can reach out
here.
Thanks for stopping by!
Employee #11 and founding designer. Total raised of $663.7M and worth $4.2B.
Lead IC on the 0 to 1 of Credit Karma Tax. CK got later on acquired by Intuit, owner of TurboTax, the industry leader.
Lead IC on the first version of their website at seed stage. Worth today over $1B.
IC at seed stage, helped shape the first version of their product working with their in-house designer. Worth today $3.5B.
IC at seed stage, helped shape the first version of their product. Worth today $825M.
Lead IC at seed stage, led the launch of the first version of their website. Worth today >$100M.
Employee #7, and founding designer. In series A with a total raised of $17.7M and counting multiple Fortune 500 customers.
Employee #6, founding head of design. Currently in stealth.
IC on their stealth website.
early IC
early CONTRIBUTor
Lead IC on the 0 to 1 of Credit Karma Tax. Credit Karma got acquired by Intuit, owner of TurboTax, the industry leader.
IC at seed stage, helped shape the first version of their product working with their in-house designer. Worth today $3.5B.
Lead IC on the first version of their website at seed stage. Worth today over $1B.
IC at seed stage, helped shape the first version of their product. Worth today $825M.
Lead IC at seed stage, led the launch of the first version of their website. Worth today >$100M.
Ajeet Singh
2x Unicorn Founder | Co-founder and Executive Chairman at ThoughtSpot
Lead IC on the 0 to 1 of their payment service brand and checkout experience, launched globally.
Lead IC on the initial phase of one of their consumer products.
Individual contributor on one of their b2b platforms.
Individual contributor on their design system platform.
ALSO
DESIGNED
FOR F500'S AND OTHERS
Lead IC on the 0 to 1 of their payment service brand and checkout experience, launched globally.
Lead IC on the initial phase of one of their consumer products.
Individual contributor on one of their b2b platforms.
Individual contributor on their design system platform.
Lead IC on the 2016 State of the Startups report, featured on TechCrunch, Business Insider and more.
Designed the v1 of this French YouTuber (12M followers) mobile application.
Lead IC on several projects for startups and Fortune 500's. Most notable one was for Facebook, managed by Dantley Davis who years later led the design agency acquisition by Twitter.
Helped bootstrap this 2x Apple Design awarded development studio by developing its first two iOS apps, Checkmark and Circles.
Meta
Lead IC on the 0 to 1 of Meta's first payment service.
Samsung
Lead IC on the 0 to 1 of a consumer web platform.
Apple
IC on a web platform.
Uber
IC of an internal portal.
First Round
Set the creative direction of the State of the Startups yearly report for First Round, featured on TechCrunch, Business Insider and more.
IC to Ueno’s key account managed by Dantley Davis who later led the design agency acquisition by Twitter. Also contributed to a dozen of projects for early-stage startups and Fortune 500 companies.
Search Engine for Information Retrieval System
Designed the first version of the search engine interface for ThoughtSpot.
Token based dynamic data indexing with integrated security
Designed the first version of the token based dynamic data indexing interface for ThoughtSpot.
Nominated in the Data Management category for NetSpring.
Honorable mention in the best homepage category for NetSpring's website along Square and Google.
First Round State of Startups featured.
First Round State of Startups featured.
Interviewed & featured on Dribbble.com.
Nominated in the Best Corporate Website category for ThoughtSpot.
Featured on Abduzeedo for ThoughtSpot.
Checkmark iOS app featured App of the Day multiple times on the App Store.
Circles iOS game featured on The Next Web.
Checkmark iOS app featured in wired.
Interviewed in a Swiss newspaper.
Jonathan is the Founding Designer of
ThoughtSpot, a $4.2B unicorn currently disrupting the analytics space.
He's currently bootstrapping a new
AI startup as its Head of Design.
Jonathan loves to partner with visionaries helping them get their venture off the ground with design excellence.
He has been based in Silicon Valley for almost 10 years and has helped bootstrap various unicorns, one as a founding member and two as a contributor: ThoughtSpot, Mux and Tekion.
He has also helped at seed stage SuperHuman (now at series C), NetSpring (founding designer, now in series A) and Proxy (series B).
Lastly he also contributed to Credit Karma (acquired by Intuit), Ueno (acquired by Twitter) as well as Fortune 500's such as Apple, Samsung, Facebook and Uber.
Jonathan is currently Founding Head of Design of an AI startup, currently in stealth.
He's always open to new opportunities, if you have a great idea in need of great design, he will be able to help. For inquiries please use
this form.
Originally from Switzerland, he is currently based in San Francisco, California. During his free time, he likes to experiment with various creative mediums. Lately he's been
playing around with 3D and lettering.
When he's not creating, you can find him either bugging
these two, watching sci-fi, checking coffee-shops or spending some time in nature.
Jonathan loves to partner with visionaries helping them get their venture off the ground with design excellence.
He has been based in Silicon Valley for almost 10 years and has helped bootstrap various unicorns, one as a founding member and two as a contributor: ThoughtSpot, Mux and Tekion.
He has also helped at seed stage SuperHuman (now at series C), NetSpring (founding member, now in series A) and Proxy (series B).
Lastly he also contributed to Credit Karma (acquired by Intuit), Ueno (acquired by Twitter) as well as Fortune 500's such as Apple, Samsung, Facebook and Uber.
Jonathan is currently Founding Head of Design of an AI startup, currently in stealth.
He's also an angel investor and advisor. If you have a great idea in need of funds and/or great design, he will be able to help. For inquiries please use
this form.
Originally from Switzerland, he is currently based in Seattle, Washington. During his free time, he likes to experiment with various mediums. Lately he's been
playing around with 3D and lettering.
When he's not creating, you can find him either bugging
these two, still processing Severance, checking local coffee-shops or spending some time in nature.
TESTIMONIALS
Jonathan’s passion for design excellenceshines through in his work.
Jonathan and I partnered on the very first versions of ThoughtSpot and he helped us come up with a great product in record time.
Jonathan’s passion for design excellence shines through in his work. His head and heart work in harmony to create the best outcomes for all.
Jonathan works at break neck speed and everything I ever saw from him was super high quality. Plus he’s just a dream to collaborate with.
Jonathan and I partnered on a high-profile launch at Facebook, where he was instrumental to its success.
Jonathan is an exceptional designer and a fantastic collaborator.
Not only are his development skills incredible, but Jonathan is also a great designer.
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PATENTS
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CLIENTS
From Fortune 500 toEarly Stage Startups